Case Studies

Real activations. Measurable engagement.

K-Swiss

K-Swiss × AFM × Swapnice — Drop 3 of the Court Tiebreak II powered by NFC-enabled storytelling.

For Drop 3 of Rakeem Miles' Action Figure Miles collaboration with K-Swiss on the Court Tiebreak II, a rubberized NFC hangtag — produced with Swapnice — turned every pair into a portal. A single tap unlocked Rakeem's animated short, the extended pilot episode and behind-the-scenes content from the AFM universe. The 250-unit limited release sold 70% of inventory within two days, commanded a 60% premium over standard retail and resold on StockX between $180–$238 against a $120 launch price. Coverage from Sneaker News, Nice Kicks, Complex Sneakers, Modern Notoriety, stupidDOPE and a roster of creators drove exposure across 4.21M followers. The insight: customers didn't just buy the shoe — they bought the story and the experience.

250

Limited-release units

70%

Sold out in 2 days

+60%

Price premium vs. retail

4.21M

Followers reached

Earned press articles

$120 → $238

StockX resale within 30 days

Jarritos

Custom merchandise produced on a tight timeline for an immersive Paris Fashion Week experience.

When Jarritos needed premium co-branded merchandise for an immersive Paris Fashion Week activation, the timeline was aggressive. tagwrld managed the entire production pipeline — from sourcing materials and matching Pantone-perfect brand colors to coordinating graphics across multiple surfaces. The result was a limited-run collection delivered in 14 days, ready for one of fashion's biggest global stages. Every detail was engineered to survive a high-traffic event and live on as a wearable brand statement.

14 days

From concept to delivery

100%

On-time delivery

FearZU

How a new collectible universe used NFC technology to merge physical cards with digital storytelling.

FearZU is a next-generation collectible card brand inspired by cyberpunk horror, heavy metal aesthetics, and psychological storytelling. Competing against legacy giants in a saturated market, FearZU partnered with Swapnice to integrate NFC-enabled smart tags directly into its Genesis Set cards. Each tap unlocked digital authentication, character interactions, visual novel story chapters, gamified progression with badges and lore points, and real-time card stats. The result: FearZU sold out completely on day one of C2E2, Chicago's premier pop culture convention, with fans describing the experience as an entirely new way to engage with collectibles. The brand immediately positioned itself as a premium, tech-enabled collectible — appealing to gamers and enthusiasts without relying on blockchain speculation.

100%

Sold out day 1 of C2E2

2.8 min

Avg. session time per tap

35%

Repeat engagement rate

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